ADIDAS RUNNERS WEEK IN GERMAN

THE LATE.st NEWS:

This year (2025), Running Late Club was invited to take part in a Panel Talk at Adidas Runners Week, hosted at the iconic Adidas HQ in Germany – and what an honour this was!

Representing us on the international stage was our very own Amsterdam Lead Captain, Greg, who absolutely crushed it!

His insights, energy, and passion for fitness & the culture we’re building made waves among a global audience.He also addressed various topics, including bringing people together authentically through running, and seeing people become the better version of themselves through the discipline & dedication to physical training.

Greg joined three other incredible Run Club captains (Berlin Braves, The Ginger Club & Gayns Run Club) from across Europe for a panel that was as diverse as it was insightful. Together, they shared stories and strategies on what it takes to build and nurture a vibrant running community.

With 100+ AR captains from around the world in attendance, it was a valuable opportunity for everyone to learn about creating culture within their own run clubs.

Thank you for having us Adidas!